There is also expected to be a reiteration of the call to review of the Broadcasting Act and Telecommunications Act promised in the last budget. The Canadian Press has reported that Joly’s speech will feature three themes: investing in creators, helping their content get discovered and distributed and the future of public broadcasting. There likely will also be a funding boost for film, television and music producers.

The president of the Canadian Media Fund, Valerie Creighton, said in an interview that the challenge The challenge for Canada is “how do we ensure that our stellar creators and our stories and our identity become one of the options as consumers search for content digitally now.”

The passive couch potato consumer just lying around waiting for a TV show is an endangered species. Much as people are putting together their own music lineups, they are also now doing the same for television, internet and film content.